Based on results from a recent study, there’s a high likelihood that no critical thought goes into your laboratory pricing. Most practices simply multiply the cost by two—a byproduct of bygone days, inherited from a long-ago owner, sales representative, or practice management consultant. Today, that convenient math may lead to unfortunate outcomes. Preventive care lab pricing deserves careful thought.
• Understand how to practice financial health while growing your practice.
• Recognize pricing is both art and science.
• Build a plan to address your pricing strategy when you get home.