Your Pet Owner Is Changing; Has Your Marketing Changed? How to Get Your Millennial Clients to Say Yes to Preventive Care Diagnostics
Veterinary practice owner Dr. Julie Miles and social
media expert Emma Lishness share how to help get your clients to say yes to
preventive care diagnostics. The session will include pet-owner research on
effective messaging and communication, best practices for compliance, and tips
and tools for social media. Preventive care diagnostics help discover treatable
issues earlier and are not only an important part of yearly wellness examinations;
they are also a crucial part of building client loyalty and driving long-term
The importance of strategic pricing for your practices.
How the human-animal bond has changed, and how
it is opening up the veterinary care market to provide new and additional
How recent pet-owner research can help your
practice staff talk with pet owners, particularly millennial pet owners, about
the importance of including preventive care diagnostics in their pets’ wellness
How pet-owner communications can help educate
on the value of preventive care diagnostics before a wellness visit.
How to use social media best practices to help
set client expectations about visits and services.
How to use the tools available at idexx.com/PreventiveCare to help your practice relate the value of preventive care diagnostics to